Impact 💥
Provided the team with the necessary data to determine where to focus efforts (time, money)
Insights informed the development and launch of guided breathing in the app
Problem space 🧠
Business leaders had a desire to pursue offerings in the wellness and fitness spaces but we had not yet validated the customer needs in those spaces
Research questions 🧐What are some mental models for how people think about pain prevention vs health vs fitness vs wellness?
What types of content are people habitually engaging with?
Methodology 🧰Diary study with both Hinge Health members and non-members
Facilitated design sprint
Concept interviews
Prioritization survey
Outputs ✨Vision storyboard (from the exploratory diary study)
A prototype for first-time use and a prototype for re-engagement (from the design sprint)
Thematic video clips from diary study and interviews
Written synthesis of findings
Live share out and discussion with stakeholders
Diary study analysis
Design sprint stages
