McKinsey Design Project | Madeline Goulet

Madeline Goulet

Course: Qualitative Design Studio at McKinsey Design

Timeline: 10 weeks

Contribution: project management, user research, synthesis, and final concept

Collaborators: Natalia Elizondo, Michelle Lam, Michelle Ma

Leaf is a Google Chrome plugin solution to raise awareness of the environmental impacts of the fast fashion industry and to increase accessibility to sustainable fashion with a focus on young adults.

Personas I & II

Journey Map for Persona I

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Prototype: Chrome Plugin Walkthrough

Significant Features

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Color Changing Icon

Current State Storyboard

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Future State Storyboard

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Possible Future Expansions

Branding Extras

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